Brand Guide

0.0.1 — Last Updated 23:48 13/12/2024

Brand Colours

Our colour palette is bright, bold and positive. It is very important that our colours are accurately reproduced.

Primary Palette

Our primary colour palette is bright, bold and positive. These are the colours we lead with when we want to create a strong, bold impact.

Although the orange and green are not recommended as dominant colours in general fundraising, they can be used in less public-facing scenarios to create a sense of brand consistency. For example the orange could be used for corporate or PSD reports; the green could be used for policy and advocacy documents.

Navy Blue

HEX:

HSL:

RGB:

CMYK:

Pantone:

#382A71

252, 46%, 30%

56, 42, 113

96, 100, 0, 100

2685

Teal

HEX:

HSL:

RGB:

CMYK:

Pantone:

#17A0AE

186, 77%, 39%

23, 160, 174

100, 0, 31, 7

320

Magenta

HEX:

HSL:

RGB:

CMYK:

Pantone:

#D53E87

331, 64%, 54%

213, 62, 135

3, 89, 8, 0

Rhodamine Red

Yellow

HEX:

HSL:

RGB:

CMYK:

Pantone:

#F3EA00

58, 100%, 48%

243, 234, 0

8, 0, 100, 0

3965

Orange

HEX:

HSL:

RGB:

CMYK:

Pantone:

#E9862E

28, 81%, 55%

233, 134, 46

0, 53, 100, 0

021

Green

HEX:

HSL:

RGB:

CMYK:

Pantone:

#009148

150, 100%, 28%

0, 145, 72

0, 143, 61

P74282C

White

HEX:

HSL:

RGB:

CMYK:

#FFFFFF

0, 0%, 100%

255, 255, 255

0, 0, 0, 0

Secondary Palette

The secondary palette is designed to support the primary palette. It allows us to have a much softer impact and is ideal for use as background colours or where we want to soften things up.

Parma Violet

HEX:

HSL:

RGB:

CMYK:

#E7E6F4

244, 39%, 93%

231, 230, 244

11, 0, 0, 0

Cool Blue

HEX:

HSL:

RGB:

CMYK:

#A3DFE2

183, 52%, 76%

163, 223, 226

39, 0, 15, 0

Pink

HEX:

HSL:

RGB:

CMYK:

#F2C4DC

329, 64%, 86%

242, 196, 220

4, 31, 1, 0

Light Yellow

HEX:

HSL:

RGB:

CMYK:

#FFF9B0

55, 100%, 85%

255, 249, 176

3, 0, 40, 0

Sand

HEX:

HSL:

RGB:

CMYK:

#FAC54A

42, 95%, 64%

250, 197, 74

2, 25, 78, 0

Light Green

HEX:

HSL:

RGB:

CMYK:

#84CEA7

148, 43%, 66%

132, 206, 167

52, 0, 44, 0