Brand Guide
0.0.1 — Last Updated 17:12 29/06/2024
Brand Colours
Our colour palette is bright, bold and positive. It is very important that our colours are accurately reproduced.
Primary Palette
Our primary colour palette is bright, bold and positive. These are the colours we lead with when we want to create a strong, bold impact.
Although the orange and green are not recommended as dominant colours in general fundraising, they can be used in less public-facing scenarios to create a sense of brand consistency. For example the orange could be used for corporate or PSD reports; the green could be used for policy and advocacy documents.
Navy Blue
HEX:
HSL:
RGB:
CMYK:
Pantone:
#382A71
252, 46%, 30%
56, 42, 113
96, 100, 0, 100
2685
Teal
HEX:
HSL:
RGB:
CMYK:
Pantone:
#17A0AE
186, 77%, 39%
23, 160, 174
100, 0, 31, 7
320
Magenta
HEX:
HSL:
RGB:
CMYK:
Pantone:
#D53E87
331, 64%, 54%
213, 62, 135
3, 89, 8, 0
Rhodamine Red
Yellow
HEX:
HSL:
RGB:
CMYK:
Pantone:
#F3EA00
58, 100%, 48%
243, 234, 0
8, 0, 100, 0
3965
Orange
HEX:
HSL:
RGB:
CMYK:
Pantone:
#E9862E
28, 81%, 55%
233, 134, 46
0, 53, 100, 0
021
Green
HEX:
HSL:
RGB:
CMYK:
Pantone:
#009148
150, 100%, 28%
0, 145, 72
0, 143, 61
P74282C
White
HEX:
HSL:
RGB:
CMYK:
#FFFFFF
0, 0%, 100%
255, 255, 255
0, 0, 0, 0
Secondary Palette
The secondary palette is designed to support the primary palette. It allows us to have a much softer impact and is ideal for use as background colours or where we want to soften things up.
Parma Violet
HEX:
HSL:
RGB:
CMYK:
#E7E6F4
244, 39%, 93%
231, 230, 244
11, 0, 0, 0
Cool Blue
HEX:
HSL:
RGB:
CMYK:
#A3DFE2
183, 52%, 76%
163, 223, 226
39, 0, 15, 0
Pink
HEX:
HSL:
RGB:
CMYK:
#F2C4DC
329, 64%, 86%
242, 196, 220
4, 31, 1, 0
Light Yellow
HEX:
HSL:
RGB:
CMYK:
#FFF9B0
55, 100%, 85%
255, 249, 176
3, 0, 40, 0
Sand
HEX:
HSL:
RGB:
CMYK:
#FAC54A
42, 95%, 64%
250, 197, 74
2, 25, 78, 0
Light Green
HEX:
HSL:
RGB:
CMYK:
#84CEA7
148, 43%, 66%
132, 206, 167
52, 0, 44, 0