Brand Guide

0.0.1 — Last Updated 17:11 29/06/2024

Logo Variations

There are two lockups of the main logo: the version with typography and the butterfly icon. The latter should only be used in situations where there is already context to the brand or where we would like to have a subtle application of it. The butterfly can also be used as a graphical element within artwork.

Here you can download variations on these lockups for use in differing situations and backdrops, including mono versions.

Main logo

Our main logo is optimised for digital environments and the majority of print scenarios. It can be scaled down easily.

Logo application

Digital Logo - Main Logo

Logo application

Digital Butterfly - Icon

Mono Logo

The tertiary version of the logo is the mono logo. The sole purpose of this version is for when no colour is available or only a single colour can be used. This is most likely to be used for print on black and white. Only use black or white is to be used, never a different colour. If colour is available use the colour versions of the logo. Do not add colour to this version of the logo.

Logo application

Mono Logo - Main Logo

Logo application

Mono Butterfly - Icon