Brand Guide
0.0.1 — Last Updated 23:33 13/12/2024
Logo Variations
There are two lockups of the main logo: the version with typography and the butterfly icon. The latter should only be used in situations where there is already context to the brand or where we would like to have a subtle application of it. The butterfly can also be used as a graphical element within artwork.
Here you can download variations on these lockups for use in differing situations and backdrops, including mono versions.
Main logo
Our main logo is optimised for digital environments and the majority of print scenarios. It can be scaled down easily.
Digital Logo - Main Logo
Digital Butterfly - Icon
Mono Logo
The tertiary version of the logo is the mono logo. The sole purpose of this version is for when no colour is available or only a single colour can be used. This is most likely to be used for print on black and white. Only use black or white is to be used, never a different colour. If colour is available use the colour versions of the logo. Do not add colour to this version of the logo.
Mono Logo - Main Logo
Mono Butterfly - Icon