The butterfly trail is always used in conjunction with the butterfly icon, either the original or digital version. The trail colour should only ever be the navy-blue or white from the primary palette. The navy-blue should only be used over white or light backgrounds and the white should only be used over navy-blue or a dark image and is recommended for use over photography.

The butterfly should always be facing left.

The trail should always be flowing right to left.

The line is always a dashed line with thickness to gap ratio of 1:3 — for example: a 2pt thick stroke should have dash length and gaps of 6pt.